Sewing in the Age of Instagram. McCall Pattern Company featured in The New York Times

Karsten Moran for The New York Times

What’s it like having the New York Times write a feature article about your company? Pretty exciting! Features reporter Steven Kurutz recently spent a lot of time at our NYC offices talking to us, observing us, and getting a feel for how we go about designing and making patterns. His story does an excellent job of going behind the scenes at our company, and it’s really a great tribute to what we all love—sewing. Plus, he dove head-first into our archive of vintage patterns. Read the full article (with two slideshows!) here.

McCall's designer Jacqueline Polikoff shared this selfie on her social media when the article appeared in print last Thursday.

McCall’s designer Jacqueline Polikoff shared this selfie on her social media when the article appeared in print last Thursday.

Coming soon: You asked; we’re answering. How and why we choose the fabric you see in pattern photo garments. If you have specific questions about this topic, please leave them as a comment here. Stay tuned!