Editor’s note: This blog post first appeared here on August 5, 2014, when this blog was brand-new. It’s one of our most popular posts and we thought it was worth reposting for those who may have missed it the first time around.
Today we’d like to talk about the designer patterns for Vogue Patterns, specifically to clear up a common misperception that often appears online in blog posts and discussion threads. True or false: The models in the Vogue Patterns designer patterns are wearing the actual designer garments.
Give yourself a pat on the back if you answered true. The models in the product photography are indeed wearing the actual designer garments as supplied by the designers. We don’t remake these designer patterns using our own fabrics, nor do we alter the garments’ designs in any way. The designer labels are intact and very often the original price tags are still hanging from them.
Some designers, like Ralph Rucci, will supply the patterns for us to use when we translate their designs for home sewers. If we don’t have a pattern from the designer to start with, our patternmaking team will study the garment very closely so we can replicate it as exactly as possible.
Every now and then we’ll see online discussions comparing a designer runway photo with the same designer pattern, and if there are differences between the two garments people assume we altered the garment for our home sewing market. Not so at all. Designers frequently modify their runway garments for the RTW market—changing a hemline or fabric, for example—if they feel that will broaden a garment’s appeal. But we don’t alter the garments that come from the designers who allow us to license their clothes.
We hope this clears up this common misperception about how we create Vogue Patterns from designers. Let us know if you found this post informative and if there are other questions you may have about our designer patterns. We may feature them in future posts!